World food day
A global reminder that daily choices are political!
rediscover nourishment beyond industrial food.
Food used to be local, visible, and rooted in seasons.
World Food Day was our way of slowing down the noise — to ask one question:
What are we really nourishing when we eat?
This campaign invited our community to reclaim awareness in the simplest acts — cooking, sharing, and learning about the fats that shaped our health and our history.
HIGHLIGHTS
the campaign in motion
The every day nourishment campaign unfolded across platforms — from social storytelling to collaborative creation — becoming a living movement of awareness.
through october, we shared stories that redefined what it means to “eat well”
the newsletter: where awareness meets storytelling
Every week, we released a new edition of our newsletter — not just sharing news, but personal stories, reflections, and rituals that connect science with lived experience.
Throughout the campaign, we collaborated with four different creators, amplifying their voices and the ways they bring real nourishment into everyday life.
Cooking & Practical Guides
Throughout the final month of the campaign, we shared daily real-food recipes — simple, timeless, and nourishing.
These are now archived in our Cooking and Practical Guides section, as a living library for those choosing awareness over convenience.
Each recipe honors the fats and methods that sustained our ancestors — from tallow and butter to olive oil and ghee.
The Knowledge Hub Launch
Within the same season, we launched the SeedOil.com Knowledge Hub — the heart of our educational ecosystem.
It brought together five interconnected sections:
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Core Science: key research on fats and metabolism.
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Disease Links: the connection between seed oils and chronic illness.
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Community Insights: collaborative reflections and field voices.
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Cooking & Practical Guides: ancestral methods and recipes.
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Campaign Archive: the story of each editorial movement.
The Hub became a space where awareness meets application — a bridge between knowledge and daily choice.
Campaign Impact
World Food Day – Every Day Nourishment became the foundation for our growing community and educational ecosystem.
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Reach: 22,197 accounts (93.8% non-followers)
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Total Views: 61,810
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Interactions: 1,252
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Follower Growth: +117
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Newsletter Subscribers: +22 | Open Rate: 39.45% | CTR: 4.81%
We collaborated with four creators, amplifying their voices across Instagram and our newsletter.
Throughout the final month, we shared daily real-food recipes, now archived in Cooking & Practical Guides.
Seed Oil Free Holidays
The holidays were never meant to be about stress, convenience, or shortcuts.
This season, we’re reclaiming their meaning — one real ingredient, one real ritual, one real meal at a time.
Seed Oil Free Holidays is an ongoing campaign inviting our community to rediscover celebration through real food, real fats, and real connection.
It’s the continuation of World Food Day — a new chapter in the story of reclaiming what we eat and how we come together.
Thanksgiving
Your calm, real-food holiday hub.
Thanksgiving doesn’t need to feel like a countdown.
Our real-food approach keeps things simple: better fats, slow flavor, clean timelines, and fixes for every dish — without adding stress or complexity.
This is your starting point. Everything you need for the week is here: hosting guidance, pantry basics, cooking support, and the full Thanksgiving Survival Guide.
START HERE!
The Seed Oil Free Holidays Guide is the complete walkthrough for a calm, real-food holiday.
Inside: pantry essentials, hosting timeline, cooking fixes, simple swaps, and a leftovers roadmap.
Just share your email with us and we'll send it right to your inbox!
Cooking & Tips: Fix Any Dish
All real-food cooking support — turkey, gravy, mashed potatoes, roasted vegetables, side dishes and more — lives in our Cooking & Tips section.
If something goes sideways in the kitchen, you’ll find a fix here.
Pantry Essentials &
Real-Food Foundations
Your pantry sets the tone: real fats, flavor anchors, fresh herbs, clean basics.
This section covers everything you need to make Thanksgiving taste good without overthinking it.
Hosting Timeline (Calm Edition)
A clean, realistic rhythm for the day — from morning setup to final touches.
This timeline works for Thanksgiving, Christmas, New Year’s and any big cooking day.
One Week Until Thanksgiving:
Your Real-Food Holiday Game Plan
This is our first big holiday moment of the season, and it’s where the Holiday Guide really shines. The entire structure: the swaps, the timelines, the real-fats breakdown, the pantry list, and the menu anchors, was created for exactly this week.
Christmas
What makes Christmas meals different
Christmas food isn’t just “more food.” It’s a different eating environment altogether. On Christmas, meals tend to look different in a few very specific ways:
Larger portions
Plates are fuller, seconds are common, and meals are designed to be abundant — that’s part of the celebration.
More dishes mixed together
Proteins, sides, sauces, bread, desserts — combinations you don’t usually eat in a single sitting all show up at once.
Longer eating windows
Christmas meals often stretch over hours: appetizers, the main meal, dessert later on, leftovers in between.
More salt and richer fats
Holiday cooking uses more butter, sauces, roasting, and seasoning — not because something went wrong, but because it’s festive food.
Less movement and later nights
Sitting longer, walking less, staying up later, and disrupted sleep all change how digestion and energy feel the next day.
None of this is a problem. It’s context. Your body isn’t reacting to “bad choices”
It’s responding to a different rhythm than usual — one that’s specific to Christmas.
START HERE!
The Seed Oil Free Holidays Guide is the complete walkthrough for a calm, real-food holiday.
Inside: pantry essentials, hosting timeline, cooking fixes, simple swaps, and a leftovers roadmap.
Just share your email with us and we'll send it right to your inbox!
What to ignore — and what actually matters after Christmas
Christmas brings up a lot of sensations. Not all of them deserve your attention.
What you can safely ignore today
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Temporary fullness or bloating
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Feeling “off” compared to your usual routine
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A different hunger pattern than normal
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The urge to label the meal as good or bad
These are short-term responses to a short-term context.
They don’t require action.
What’s actually worth noticing
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Which foods felt grounding versus draining
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How meal timing affected your energy
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Whether stress played a bigger role than ingredients
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How familiar fats and simple meals feel today
This is the difference between reaction and information.
Christmas isn’t feedback on your habits. It’s data about context.
Three Easy Holiday Swaps
Holiday cooking doesn’t need a full reset to feel better the next day. Small, intentional swaps change the experience more than people expect. Not by making meals “lighter,” but by making them easier to digest, calmer on the system, and more satisfying overall.
The Ingredient That Shapes the Entire Meal
This isn’t about perfection or rules. It’s about understanding how a single choice can change how food tastes, how it cooks, and how the body responds the next day.
Convenience Without the Shortcuts
Most convenient food today is built to last longer, not to nourish better. That tension is real: wanting to eat well, care about ingredients, and still live a full life without cooking every meal from scratch. That’s why we partnered with Cōpow. They’re working inside that reality, not denying it using real ingredients, real farms, and real cooking, without seed oils or shortcuts. If this resonates, it’s worth taking a moment to get to know their work.
