World food day
A global reminder that daily choices are political!
rediscover nourishment beyond industrial food.
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Food used to be local, visible, and rooted in seasons.
World Food Day was our way of slowing down the noise — to ask one question:
What are we really nourishing when we eat?​
This campaign invited our community to reclaim awareness in the simplest acts — cooking, sharing, and learning about the fats that shaped our health and our history.
HIGHLIGHTS
the campaign in motion
The every day nourishment campaign unfolded across platforms — from social storytelling to collaborative creation — becoming a living movement of awareness.
through october, we shared stories that redefined what it means to “eat well”
the newsletter: where awareness meets storytelling
Every week, we released a new edition of our newsletter — not just sharing news, but personal stories, reflections, and rituals that connect science with lived experience.
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Throughout the campaign, we collaborated with four different creators, amplifying their voices and the ways they bring real nourishment into everyday life.
Cooking & Practical Guides
Throughout the final month of the campaign, we shared daily real-food recipes — simple, timeless, and nourishing.
These are now archived in our Cooking and Practical Guides section, as a living library for those choosing awareness over convenience.
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Each recipe honors the fats and methods that sustained our ancestors — from tallow and butter to olive oil and ghee.
The Knowledge Hub Launch
Within the same season, we launched the SeedOil.com Knowledge Hub — the heart of our educational ecosystem.
It brought together five interconnected sections:
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Core Science: key research on fats and metabolism.
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Disease Links: the connection between seed oils and chronic illness.
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Community Insights: collaborative reflections and field voices.
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Cooking & Practical Guides: ancestral methods and recipes.
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Campaign Archive: the story of each editorial movement.
The Hub became a space where awareness meets application — a bridge between knowledge and daily choice.
Campaign Impact
World Food Day – Every Day Nourishment became the foundation for our growing community and educational ecosystem.
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Reach: 22,197 accounts (93.8% non-followers)
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Total Views: 61,810
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Interactions: 1,252
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Follower Growth: +117
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Newsletter Subscribers: +22 | Open Rate: 39.45% | CTR: 4.81%
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We collaborated with four creators, amplifying their voices across Instagram and our newsletter.
Throughout the final month, we shared daily real-food recipes, now archived in Cooking & Practical Guides.​
Seed Oil Free Holidays
The holidays were never meant to be about stress, convenience, or shortcuts.
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This season, we’re reclaiming their meaning — one real ingredient, one real ritual, one real meal at a time.
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Seed Oil Free Holidays is an ongoing campaign inviting our community to rediscover celebration through real food, real fats, and real connection.
It’s the continuation of World Food Day — a new chapter in the story of reclaiming what we eat and how we come together.
what’s happening now?
Launching the campaing
A cinematic reminder of what celebration truly means — slowing down, choosing real food, and honoring the traditions that connect us.
the newsletter: Reclaiming Celebration Through Nourishing Traditions
Our first holiday edition invites readers to rediscover joy through real ingredients and ancestral wisdom — blending science, story, and ritual.
